Bio / CV / Resume


Professional Profile
John is an associate at Booz Allen Hamilton with over 20 years of professional experience providing UX, Information Architecture, and Copywriting solutions to commercial and federal clients across multiple markets. Although his experience includes project management, sales, and creative direction, his passions and core strengths are Usability Consulting, Information Architecture, and Copywriting.

Core Competencies

  • Usability Research and Analysis
  • Heuristic Review
  • Information Architecture
  • Project Management
  • Service Design
  • Accessibility Review
  • Copywriting
  • Plain Language Remediation

Aquilent, Inc. / Booz Allen Hamilton
2015 to Present
Senior Usability Consultant / Lead Technologist

As an Associate, John serves as UX team lead for two designers and two researchers on the NIAID team, where he reports to the program manager as well as interacting directly with clients – the manager of the New Media and Web Policy Branch and the director of the Office of Communications and Government Relations. He has also worked with other clients across the health market to provide a variety of UX and IA services.

  • Develop and conduct usability research projects including:
    • Moderated and unmoderated user tests
    • Local and remote user tests
    • Comprehensive user surveys
    • Card Sorts
    • Tree Tests
  • Analyze results from user tests and surveys
  • Develop Wire Frames and Prototypes
  • Present finding and recommendations to internal development teams
  • Present final recommendations to federal clients including:
    • National Institute of Allergy & Infectious Disease
    • Health & Human Services
    • Food & Drug Administration
    • Office of Civil Rights
    • Office of Medicare Hearings and Appeals
    • Department of Education
    • President’s Council on Physical Fitness

Ellis Wyatt Interactive
2003 to 2016
Usability Analyst, Information Architect, Content Strategist

John was the principle of Ellis Wyatt Interactive, and its chief Usability Consultant, Information Architect, and Copywriter from its founding in September of 2003 until he accepted his current role at Booz Allen in 2015. He sold the company to Zeekee Interactive in 2016. Some of his significant achievements follow.

  • Instrumental in the UserWorks executed project to conduct an extensive eye-tracking study on 48 participants as a part of the FTC’s Staff Report on Exploratory Research Examining Consumer Recognition of Paid Search and Native Advertising Online. Report can be found by visiting this link:
  • Plan and conduct usability analyses for clients including heuristic reviews, stakeholder interviews, persona development, scenario creation, test moderation, test results analysis
  • Present findings and recommendations from variety of usability tests
  • Consult with clients on best content practices
  • Develop information architecture including navigation, taxonomy and wire frames
  • Remediate content for Plain Language standards
  • Write effective web copy for professional services firms, non-profit organizations, hospitality companies, consumer product companies
  • Clients have included Samford University, Sports Endeavors, UserWorks, The Berndt Group, American Express, McGriff Seibels & Williams, BKR Borland Benefield, Federal Trade Commission, ITAC Solutions, Robins & Morton Construction, and Kearsney College

CentreTEK Solutions
2013 to 2014
Usability Analyst, Information Architect, Copywriter

As a PM and Usability Lead, John managed the entire project effort and 3-person team to produce the new Doctors Community Hospital website (, including project management, stakeholder interviews, information architecture, design direction, copywriting, usability testing, and Drupal Migration. This redevelopment effort was completed under budget and ahead of schedule. Subsequently, DCH received two Silver Communicator awards from the Academy of Interactive and Visual Arts for Website Copy or Writing, and for Website Structure & Navigation. Additionally, the website received the Medical Websites Platinum award in the Hermes Creative Awards competition, given by the Association of Marketing and Communications Professionals.

  • Planned and conducted usability analyses for clients including expert reviews, stakeholder interviews, persona development, scenario creation, test moderation, test results analysis
  • Presented findings and recommendations from variety of usability tests
  • Developed information architecture including navigation, taxonomy and wire frames
  • Wrote and edited effective and engaging web copy for health services firms, and proofread and edited RFPs and digital strategy documents
  • Clients included Rush University Medical Center, Johns Hopkins Medicine International, UMass Memorial Medical Center, Doctors Community Hospital, Sentara College of Health Sciences

Alex + Tom Digital
2010 to 2013
Project Manager, Usability Analyst, Copywriter

John played a role in several substantial research projects with federal clients, including conducting eye-tracking testing on the Bureau of Public Debt’s website, which led to a much simpler design, enabling users to find their desired content much more quickly. Follow up testing with Treasury’s various identified audiences proved that even with disparate content, the design changes had a positive effect on Time on Task measurements. Mr. Goodwyn also rewrote a portion of the glossary (L-S) for Plain Language standards.

John worked directly with the director of the Bureau of Public Debt to help manage the consolidation of their intranet with that of the Financial Management Service when they merged to become the new Bureau of the Fiscal Service. These two entities previously had very disparate audiences and the BPD had a roughly 500 item intranet, while FMS had approximately 20,000 items in their intranet, and 20 different content managers with no cohesive plan. The outcome of this relationship was a change management plan that would have the new combined bureau’s web manager working with the content managers to consolidate redundant content, remove outdated content, and apply a more logical naming convention and IA.

In addition to his work with the Treasury, John also conducted two rounds of eye-tracking testing on the VA’s National Center for PTSD website. The second round showed that changes made as a result of the first round decreased difficulty and Time on Task measurements across the board.

John was responsible for writing all web copy, and proofreading and editing all other copy for proposals and marketing materials during his tenure.

Clients included Department of Treasury Bureau of Public Debt, Hearst Communications, Department of State, National Center for PTSD, National Park Service, State of Maryland Tourism.

Intermark Interactive
2001 to 2003
Account Supervisor

  • Managed a team of five developers and designers to produce award winning interactive projects
  • Developed new business opportunities
  • Created information architecture strategies, including wire frames and navigation schemes
  • Maintained client relationships with local and national organizations
  • Clients included Sigma Nu National Fraternity Headquarters, Southeast Toyota Distributors, Schutt Sports, Vulcan Materials

Rand Interactive
1997 to 2001
Account Manager

  • Maintained customer relationships with government contracting agencies and consumer service bureaus
  • Developed new business opportunities
  • Managed interactive media projects
  • Clients included Northrop Grumman, Baltimore Marriott Waterfront Hotel, Council of Better Business Bureaus, TriCare, USDA, Baltimore Area Convention and Visitors Association

BA, Mass Communications, University of Alabama at Birmingham

Technical Skills

  • Optimal Workshop Suite
  • Axure RP
  • Photoshop (CS2)
  • Dreamweaver
  • Visio
  • MS Office Suite
  • Tobii T60/T120/X2-60 (Eye tracking devices)
  • Morae
  • CMS: WordPress, Joomla, Sungard EXP, Drupal, ExpressionEngine, Macromedia Contribute

Activities & Memberships